&Mobile phone display plan for mobile phone stores
Nowadays, the competition in retail stores is fierce. Every store is vying for excellence and a hundred flowers are blooming. They all want to attract customers, and they also want to make their store layout different and unique. To achieve this condition, There are two requirements that must be met, one is the store decoration layout, and the other is the counter display. If you want to attract customers from the street to your store for consumption, you must first meet the first condition: store decoration and layout. As we all know, if the appearance, decoration and layout of a street and a row of storefronts are all the same, it will not attract customers. I feel that consumption is the same wherever I go, but if there is a restaurant with a different and unique decoration style, customers will definitely be willing to go in and take a look. People like a sense of freshness, just like when you go shopping by yourself, where would you rather spend your money? ? Therefore, store decoration is the first condition.
The second condition is the counter display and furnishings.
Attracting customers from the street to the store is not considered successful. At this time, it depends on the specifications of the display and furnishings. The counter furnishings are reasonable and the styles are novel enough. , Give customers a pleasing feeling, and customers will definitely be willing to spend money. If your store counter is messy and disorganized, giving people a depressing feeling, it will not stimulate customers' desire to consume. To arrange the counter, you should first understand the characteristics and functions of the counter. Most counter specifications are on the left and right, and the upper part is made of fully transparent and thickened anti-riot glass. The height difference between the glass and the storage layer is about centimeters. According to the function, the counter can be divided into sales cabinet and experience cabinet. Cabinet. The function of the sales cabinet is to sell. The function of the experience cabinet is to display experience, for customers to experience the products, and to embellish the environment and set off the sales atmosphere. In specialty stores, the experience counter is mostly located in the center of the store, or in a prominent position as soon as you enter the door. , In a large mobile phone store or a sales roundabout in a shopping mall, the experience counter is located at the corner of the roundabout and at the center counter facing the customers. The shapes and specifications of the props selected for the sales counter should be roughly the same. A variety of props can be selected for the same counter. One of them is the main one, and the other two are supplementary. They form a certain pattern when placed, so that the theme of the entire counter is highlighted, neat, and beautiful. ② The props of the experience counter should be few but refined. The so-called less means a small quantity. For example, the ones at the corner of the sales circle The overall space of the experience counter is not large. Generally, you can only choose a few props. One of them is a theme prop, which is relatively large in shape and relatively simple in shape. The auxiliary props are placed around the main prop to form a pattern of scattered heights and density. .
Store decoration is exquisite, and counter display is also a knowledge. If you understand the relationship between the two and do these two things well, you will not worry about not having customers to spend money, and you will not be afraid of not making money. , Business is made by people.
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