The mobile phone counter is the main carrier for expressing goods in commerce, and it is also the main visual framework that constitutes the commercial space. Different products have different display cabinet forms and functions. The quality of the design and production of shopping mall display cabinets will directly affect the sales of goods and the brand image of the company. In recent years, display cabinets have made great progress in design and production. This is mainly due to more mature market competition and companies paying more attention to building brand images. However, when looking at the design and production of display cabinet props in department stores or shopping malls, they are far from international standards. The main reason is that the display cabinet design lacks overall planning and design and professional standard requirements. This problem is due to the lack of professional commercial design companies and talents in our country, as well as the lack of specific guidance from professional companies in the design and planning of shopping mall decoration by commercial enterprises. Therefore, there are many elements of imitation in shopping mall decoration planning and showcase design, and the design company lacks systematic professional understanding and research on the inherent needs of shopping mall operation, management, and marketing. As a result, the visual space of many shopping malls is homogenized, and the display cabinets lack the functional requirements of practicality, artistry, economy, safety and humanization. Because the mobile phone counter is the main carrier for displaying goods, just like the furniture in the home, it should not only be practical to accommodate as many clothes, furnishings and artworks as possible, but also have affinity and personality to express the cultural level of a family. And style, but also expresses the economic strength of a family, and the same is true for the design of display cabinets. Whether it is department stores, shopping malls, or specialty stores, the future competitive development trend is to position themselves towards their respective target markets and establish a warm and contagious shopping, entertainment, and leisure space environment for their target customer groups. Therefore, designing display cabinets must be as meticulous as designing furniture, grasp the design functions of display cabinets, and integrate design elements with design ideas, concepts, and creativity.
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